Me, I'm just a lawnmower. (C) Genesis, Selling England by the Pound

Just recently I heard that quote again: “No, I don’t connect with my colleagues on facebook. facebook is for my private endeavours.”

Vice versa is heard as well sometimes, when people complain about my fb-feed being mingled with boring IT posts from twitter (“I don’t understand that, I just scroll over it.”).

Appreciated and respected, folks.

Why then am I still convinced that maintaining just 1 single profile is the better way of making myself seen online. I could well split up the fully automated fb-twitter connect. I could make dedicated use of the #fb tag in twitter to specifically decide what to push over to fb. I’m online enough to even post completely seperatly in the various medias (and the apps supporting it are convenient enough to do so).

So, here’s my 5 reasons why I don’t:

  1. My employer/customer may (should) get the full picture. Be it whilst looking for a new job or within an existing employment, I am convinced that it is beneficial for the company’s culture if people offer their complete “self”, if they do offer any such information on the net. If you intend to create a true colleagueship culture in your enterprise you’re doing better in encouraging your people to just show what they are (baring in mind that showing off in the net means of course always to consider carefully what you show anyway). But hiding certain aspects from your fellow colleagues that you show¬† – well – the NSA (in a way) just doesn’t make sense to me. The same – BTW – applies for your customers in case you’re running the company: why shouldn’t your customers know whom they’re engaging with?
  2. I wanna know what my friends do for a living.
    Consider going out with your friends: Is talking about what you do for a living a tabu? Wouldn’t you chat about your latest achievements, your most beautiful line of code, your latest plenary presentation received with awe by the audience. Why shouldn’t my friends know that I like what I do?
  3. Splitting posts causes too much time.
    I’m a lazy guy. Tasks I can avoid, I will avoid. Considering whether some nice piece that I wanna share may go to one or the other account (to the private or to the open, to the technical or to the musical, e.g., …) is just too cumbersome and effort consuming to do it. As simple as that.
  4. I disbelieve that literally everything within or coming from a person’s employing company is great (even if it’s my own).
    I got in touch with companies which put up a social media policy employees have to adher to. These policies normally prohibit employees from posting other than company praises to their online profiles (well, I might exagerate a bit here). However, reading about the big awesomeness of a product, company, service, etc. is something I may expect from a company’s marketing account but not from a human being capable of using her/his grey cells. Hence, don’t expect it from me!
  5. I am 1 person.
    Not 2, 3 or more. What you find about me in the net, will always show you the whole “me”. No hidden agenda, no false illusions about me seeming a technical nerd or not at all interested in my job. It’s just WYSIWYG.

Of course, living virtually according these 5 reasons involves a little bit of care about what people do with your profile with regards to tagging, linking, mentioning, etc. … but being online with just a single profile allows you doing that on the go anyway – more or less …


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